Summary
Contents
Subject index
Intellectual Property (IP) is one of the most vital assets for any business organization. It is a domain not restricted to lawyers alone; it is a crucial area of concern for business organizations, managers, and corporate leaders. Intellectual Property and Business demonstrates how companies can deploy their IP not just as legal instruments but also as dominant and powerful financial assets, and as useful arsenal that can boost their business.
The book aims to provide a basic understanding of various forms of IP that business organizations need to protect, and to analyze and understand IP management and strategy through case studies. It highlights these aspects of IP management through the lens of both a lawyer and a business manager.
Intellectual Property—Defending Position
Intellectual Property—Defending Position
“Enforcement is a part of IP management.” One of the goals of enforcement is for the company to create a reputation of willingness to litigate, balanced with an awareness of the rising costs of litigation.1
After reading this chapter, you will be able to
- Understand the common issues concerning enforcement
- Know the process involved in IP enforcement
- Understand the meaning of Mareva Injuctions, John Doe Orders, Norwich Pharmacal order, and Anton Piller orders
- Understand the meaning of cease and desist letters
- Know about what kind of litigation strategy an organization needs to adopt to enforce its IP
- Understand mediation and arbitration in relation to IP enforcement
- Understand trademark, copyright, patents, design, plant varieties, and circuit layout infringements
Litigation in almost all jurisdictions of the world’ requires time, patience, and ...
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