- Subject index
Intellectual Property (IP) is one of the most vital assets for any business organization. It is a domain not restricted to lawyers alone; it is a crucial area of concern for business organizations, managers, and corporate leaders. Intellectual Property and Business demonstrates how companies can deploy their IP not just as legal instruments but also as dominant and powerful financial assets, and as useful arsenal that can boost their business.
The book aims to provide a basic understanding of various forms of IP that business organizations need to protect, and to analyze and understand IP management and strategy through case studies. It highlights these aspects of IP management through the lens of both a lawyer and a business manager.
Chapter 2: Intellectual Property Approaches and Strategies
Intellectual Property Approaches and Strategies
Until the last decade of the 20th century, IP was looked upon as a nonserious subject. But today, this is not the case. What really happened? What made companies think about IP as a valuable asset? Through the course of this chapter and the chapters ahead, we will demonstrate how some of the well-known and successful companies of India and ...