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Michael G. Pratt

In: Identity in Organizations: Building Theory Through Conversations

Chapter 6: To Be or Not to Be?: Central Questions in Organizational Identification

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To Be or Not to Be?: Central Questions in Organizational Identification
To be or not to be?: Central questions in organizational identification
Michael G. Pratt1

Naturalism in its most naive manifestation made a blunt distinction between the “individual” and the “environment,” hence leading automatically to the notion that an individual's “identity” is something private, peculiar to himself [or herself]…[Psychologists] discovered accurately enough that identity is not individual, that a man [or woman] “identifies himself [or herself]” with all sorts of manifestations beyond himself [or herself], and they set out to “cure” him [or her] of this tendency It can't be “cured,” for the simple reason that it is normal. … Thus, in America, it is natural for a man [or woman] to identify himself [or herself] with ...

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