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Promoting Healthy Choices
Promoting Healthy Choices
Key Learning Objectives

At the end of this chapter you will be able to explain:

  • Theoretical approaches to understanding health behaviour change in individuals. These include:

    • Self-determination Theory
    • Temporal Self-regulation Theory
    • The Strength Model of Self-control
    • Relapse prevention
  • Psychological constructs involved in health behaviour change in individuals, including:

    • Intention
    • Self-regulation
    • Habit
    • Self-control
  • Techniques for helping people to make and stick with healthy choices. These include:

    • Ask, advise, act
    • Feedback and monitoring
    • Goal setting
    • Action planning
    • Coping planning
    • Incentives
    • Motivational interviewing
  • Methodological challenges in studying health behaviour change in individuals
  • Population-level behaviour change

In spite of a plethora of health education initiatives, many people have difficulty making and sticking to healthy choices. This chapter will focus on understanding why this is the case and will describe behaviour change theories and techniques which nurses, midwives and health visitors can use to help ...

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