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‘In short, Lloyd and Lucas’ approach is challenging in its emphasis on a ‘positive’ and holistic orientation to health and always humane in its emphasis on quality of life and, in the authors’ words, ‘the indivisibility of the individual from society' -Professor Keith Tones Health Promotion is a major focus of government policy and an expanding area of practice involving a range of public health professionals. At the same time, there is much debate about what is meant by "health" and the best strategies for improving, developing and promoting it. In light of these debates, Health Promotion offers a major reappraisal of health promotion activity, examining the evidence for what actually works and highlighting issues for improving efficacy. The field of health promotion has traditionally ...

A Personal Perspective: Barbara Lloyd
A personal perspective: Barbara Lloyd

In my early 20s, armed with a bachelor's degree from the University of Chicago and a master's degree in psychology, I spent two years up country in Kenya studying Gusii methods of child-rearing. This fascinating but highly academic research was part of a larger, cross-cultural programme, which posed identical questions about socialisation that had derived from a combination of Freudian and learning theories. So certain were we of the universality of our theoretical approach to an understanding of human development that comparable evidence was collected in India, Mexico, the Philippines, Okinawa and a small town in America.

Five years later I returned to Africa, having completed a PhD at Northwestern University in Illinois; I had gathered survey ...

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