Health Promotion: Evidence and Experience


Kevin Lucas & Barbara Lloyd

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  • Chapters
  • Front Matter
  • Back Matter
  • Subject Index
  • Praise for the Book

    The importance of health promotion is currently acknowledged by many health professionals and most politicians; indeed it is frequently equated with public health in general! However, there is at the same time a significant amount of confusion over its definition, meaning and purpose – a situation that is neither helpful for theoreticians and researchers, nor for practitioners. Accordingly this new and accessible book by Kevin Lucas and Barbara Lloyd is a welcome addition to existing texts and makes a refreshing contribution to debate.

    While addressing many generally accepted key issues, the authors offer an unorthodox perspective on theory and practice. Unsurprisingly, they challenge the hegemony of the medical model and the narrow individualistic focus on health and its determinants that have been deservedly castigated as ‘victim blaming’. They also comment on the occasional sterility of the social cognitive approaches of contemporary health psychology to explaining health choices. However, they do this without the stridency associated with much radical criticism and, more importantly, they invite us to consider – and in some cases rediscover – perspectives on health and health promotion not commonly considered in contemporary texts. They rightly argue that such perspectives may be very fruitful in adding depth and breadth to our understanding of health. In short, Lucas and Lloyd's approach is challenging in its emphasis on a ‘positive’ and holistic orientation to health and always humane in its emphasis on quality of life and, in the authors' words, ‘the indivisibility of the individual from society’.

    This new perspective on health promotion complements other key texts in health education and health promotion. I commend it to readers.



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    We would like to express our gratitude to a number of people who gave their support during the writing of this book, particularly to Helen Lucas, Peter Lloyd and Janet McInnes. Their encouragement is greatly appreciated.

    Kevin Lucas and Barbara Lloyd 2005

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