Health Promotion: Evidence and Experience
Publication Year: 2005
‘In short, Lloyd and Lucas’ approach is challenging in its emphasis on a ‘positive’ and holistic orientation to health and always humane in its emphasis on quality of life and, in the authors’ words, ‘the indivisibility of the individual from society' -Professor Keith Tones Health Promotion is a major focus of government policy and an expanding area of practice involving a range of public health professionals. At the same time, there is much debate about what is meant by "health" and the best strategies for improving, developing and promoting it. In light of these debates, Health Promotion offers a major reappraisal of health promotion activity, examining the evidence for what actually works and highlighting issues for improving efficacy. The field of health promotion has traditionally ...
- Front Matter
- Back Matter
- Subject Index
- Chapter 1: Health and Health Promotion: ‘Theory’, Models and Approaches
- Chapter 2: Health, Disease and Illness: The Voice of Authority
- Chapter 3: Health, Social Indicators and the Quality of Life
- Chapter 4: Social Capital for All?
- Chapter 5: Reasoned Action? More Theory Than Evidence
- Chapter 6: Risky Behaviour? Judging the Odds
- Chapter 7: The Indivisibility of the Individual from Society
- Chapter 8: Human Perspectives in Health Promotion
Praise for the Book[Page ii]
The importance of health promotion is currently acknowledged by many health professionals and most politicians; indeed it is frequently equated with public health in general! However, there is at the same time a significant amount of confusion over its definition, meaning and purpose – a situation that is neither helpful for theoreticians and researchers, nor for practitioners. Accordingly this new and accessible book by Kevin Lucas and Barbara Lloyd is a welcome addition to existing texts and makes a refreshing contribution to debate.
While addressing many generally accepted key issues, the authors offer an unorthodox perspective on theory and practice. Unsurprisingly, they challenge the hegemony of the medical model and the narrow individualistic focus on health and its determinants that have been deservedly castigated as ‘victim blaming’. They also comment on the occasional sterility of the social cognitive approaches of contemporary health psychology to explaining health choices. However, they do this without the stridency associated with much radical criticism and, more importantly, they invite us to consider – and in some cases rediscover – perspectives on health and health promotion not commonly considered in contemporary texts. They rightly argue that such perspectives may be very fruitful in adding depth and breadth to our understanding of health. In short, Lucas and Lloyd's approach is challenging in its emphasis on a ‘positive’ and holistic orientation to health and always humane in its emphasis on quality of life and, in the authors' words, ‘the indivisibility of the individual from society’.
This new perspective on health promotion complements other key texts in health education and health promotion. I commend it to readers.
© Kevin Lucas and Barbara Lloyd 2005
First published 2005
Apart from any fair dealing for the purposes of research or private study, or criticism or review, as permitted under the Copyright, Designs and Patents Act, 1988, this publication may be reproduced, stored or transmitted in any form, or by any means, only with the prior permission in writing of the publishers, or in the case of reprographic reproduction, in accordance with the terms of licences issued by the Copyright Licensing Agency. Enquiries concerning reproduction outside those terms should be sent to the publishers.
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We would like to express our gratitude to a number of people who gave their support during the writing of this book, particularly to Helen Lucas, Peter Lloyd and Janet McInnes. Their encouragement is greatly appreciated.
Kevin Lucas and Barbara Lloyd 2005
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