Summary
Contents
Subject index
This volume is based upon a review of available literature and intervention experiences selected from modern and traditional societies. It is augmented by the lessons learned through the editors' experience in teaching courses on health communication and foundation of health behavior in graduate public health programs at several leading universities in the United States and abroad over two decades. Examples and implications are also drawn from extensive involvement in diverse health and health communication projects, such as the on-going community-based public health project in South Central Los Angeles sponsored by UCLA and the Kellogg Foundation. This particular project is designed to develop health promotion communication interventions.
The Effectiveness of Peer Education in STD/HIV Prevention
The Effectiveness of Peer Education in STD/HIV Prevention
Accumulating evidence suggests that the HIV epidemic in the United States has shifted from high-risk subgroups of homosexual men to adolescents and young adults, particularly those who are gay and in racial/ethnic minorities (National Institutes of Health, 1997; Warren, Harris, & Kann, 1995). Using multiple data sources, including seroprevalence, clinical, and behavioral data, Hein (1993) estimates that the number of HIV infections among 13- to 21-year-olds doubles every 14 months. Conservative estimates for adolescent risk behavior—that is, those based on nationally representative studies of in-school youths, Grades 9 through 12 from 1990 to 1995 (Kann et al., 1996)—show a high prevalence of sexual risk-taking behaviors among youths. ...
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