Summary
Contents
Subject index
This volume is based upon a review of available literature and intervention experiences selected from modern and traditional societies. It is augmented by the lessons learned through the editors' experience in teaching courses on health communication and foundation of health behavior in graduate public health programs at several leading universities in the United States and abroad over two decades. Examples and implications are also drawn from extensive involvement in diverse health and health communication projects, such as the on-going community-based public health project in South Central Los Angeles sponsored by UCLA and the Kellogg Foundation. This particular project is designed to develop health promotion communication interventions.
The Emergence of a New Public Health Paradigm in the United States
The Emergence of a New Public Health Paradigm in the United States
This chapter reviews the mission and imperatives of public and the major social trends that may affect the success of health communications as we enter the 21st century. Because the aim of this volume is to review public health communication needs from a multicultural perspective, we begin with an enunciation of the mission of public health and health communication in a new world of changing technology.
Changing Health Needs and the Double Burden
Public health in its modern form has evolved over time from the mid- 19th century, encompassing three main phases: (a) the struggle against infectious diseases (b) the rise and ...
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