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Activism and the Media
Activism and the media

The media refers collectively to technologies which are intended to reach a large audience via mass communication including printed materials, radio, television, the internet and mobile phones. The media offers an efficient and effective channel to reach both a large number of people or to target specific population groups. The media also offers low-cost options for communication as well as rapidly developing innovative methods with which to reach people at a local, national and international level. This chapter discusses the role of different media technologies in health activism.

Media Advocacy

Media advocacy aims to influence the selection, framing and debate of specific topics by the mass media. In particular, media advocacy addresses the broader social and political agendas, rather than ...

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