Globalization, Development and the Mass Media
Publication Year: 2007
This book gives a comprehensive and critical account of the theoretical changes in communication studies from the early theories of development communication through to the contemporary critiques of globalization. It looks at the ways in which the media can be used to effect change and development, and traces the evolution of thinking from attempts to spread 'modernity' by way of using the media through to alternative perspectives based on encouraging participation in development communication. It explores the theory of media imperialism, the criticisms that it provoked, and its replacement as the dominant theory of international communication by globalization.
- Front Matter
- Back Matter
- Subject Index
- Chapter 1: Introduction
- Chapter 2: Communicating Modernity
- Chapter 3 : The Passing of Modernity
- Chapter 4: Varieties of Participation
- Chapter 5 : Cultural and Media Imperialism
- Chapter 6: The Failure of the Imperialism Paradigm
- Chapter 7: Globalization and the Media
- Chapter 8: The Limits of Globalization
- Chapter 9: Towards a New Paradigm
© Colin Sparks 2007
First published 2007
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Few books are written without the help of others, and this is no exception. I have benefited enormously from help by, and discussions with, a wide range of people and here I can only acknowledge very few of them. Needless to say, none of them is at all responsible for what appears here.
My first debt is a surprising one. The train of thought that led to this book was started by some casual remarks about the obsolescence of development made to me by Professor Adam Kuper of Brunel University. I am sure he does not remember them, and my thinking strayed a long way from his original point, but he nevertheless deserves the credit, or otherwise, for the genesis of this book.
The University of Westminster, and in particular the staff of the Communication and Media Research Institute, provided a relatively comfortable base from which to work on these problems. I am particularly indebted to the Dean of the School of Media, Art and Design, Sally Feldman, and her successive Research Directors, Professor Vincent Porter and Professor Annette Hill, for finding the resources to free some time for me. My colleagues Dr Naomi Sakr, Dr Tarik Sabry and Dr Winston Mano and Professor Daya Thussu have provided many valuable insights from their areas of expertise.
My research was helped enormously by the World Association for Christian Communication, and in particular by Dr Pradip Thomas, in allowing me to use their outstanding library and in giving me guidance on some of their more arcane holdings. Despite our philosophical differences, Dr Thomas and his colleagues were kindness and generosity personified.
A late version of the manuscript was read by Dr Peter Goodwin, Head of the Department of Journalism and Mass Communication at Westminster and by Dr Des Freedman of Goldsmiths College. They both made very valuable suggestions. Some of them I have followed, some it proved impossible to implement, and some I callously ignored. I thank them for all of the comments, whatever their fate.
I owe a completely different debt to my family, Susan and Katharine Sparks, and it is to them that I dedicate this book.
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