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Roland Robertson

In: Global Modernities

Chapter 2: Glocalization: Time-Space and Homogeneity-Heterogeneity

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Glocalization: Time-Space and Homogeneity-Heterogeneity
Glocalization: Time-space and homogeneity-heterogeneity
RolandRobertson
The Problem

As the general topic of globalization grows in importance in sociology and in social and cultural theory generally, and as the perspectives generated in the debates about globalization impact upon various intellectual fields, it becomes increasingly necessary to attend to some very basic issues. One such issue, probably the most central one, is discussed here. This is the meaning to be attributed to the very idea of globalization.

There is an evident tendency to think of globalization in a rather casual way as referring to very large-scale phenomena - as being, for example, the preoccupation of sociologists who are interested in big macrosociological problems, in contrast to those who have microsociological or, perhaps, local perspectives. I consider this ...

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