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In: Explorations in the Sociology of Consumption: Fast Food, Credit Cards and Casinos

Chapter 8: Globalization Theory: Lessons from the Exportation of McDonaldization and the New Means of Consumption

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Globalization Theory: Lessons from the Exportation of McDonaldization and the New Means of Consumption
Globalization theory: Lessons from the exportation of mcdonaldization and the new means of consumption

Recent dramatic increases in the transnational flows of capital, people, goods, information, and culture have transformed the world. The consequences of these far-reaching economic, political, demographic, and cultural changes have elicited increasing political and civic interest in globalization – as evidenced in 1999 in the mass protests against the World Trade Organization in Seattle and in the Spring of 2000 against the World Bank and International Monetary Fund in Washington, DC. Globalization theory, which seeks to construct theoretical models to address these realities, emerged both from the social changes that it seeks to explain and internal developments in ...

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