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Enchanting a Disenchanted World: Revolutionizing the Means of Consumption
Enchanting a disenchanted world: Revolutionizing the means of consumption

This chapter deals with the almost dizzying proliferation of settings1 that allow, encourage and even compel us to consume so many goods and services. The settings of interest to us here will be termed either the ‘new means of consumption’ or the ‘new cathedrals of consumption’. Whatever we call them, they are, in the main, settings that have come into existence or taken new forms since the close of the Second World War and which, building upon but going beyond earlier settings, have dramatically transformed the nature of consumption. Because of important continuities, it is not always easy to distinguish clearly between new and older means of consumption ...

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