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Some Thoughts on the Future of McDonaldization
Some thoughts on the future of McDonaldization
The De-McDonaldization of Society?

Perhaps no idea would seem more extreme, at least from the perspective of the McDonaldization thesis, than the notion that we are already beginning to see signs of de-McDonaldization. (An even more heretical argument would, of course, be that the process did not occur in the first place. However, the social world has certainly changed and one of the ways of conceptualizing at least some of those changes is increasing rationalization. Furthermore, such a view would mean a rejection of one of the strongest and most durable social theories; one that has not only endured but grown through the work of such venerable social thinkers as Weber and Mannheim, ...

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