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The Irrationality of Rationality
The irrationality of rationality

McDonaldization has swept across much of the social landscape because it offers increased efficiency, predictability, calculability, and control through the substitution of nonhuman for human technology. It also offers many more specific advantages in numerous settings. Despite these assets, there are a number of drawbacks and this chapter presents the great costs of McDonaldization in a systematic manner. Rational systems inevitably spawn a series of irrationalities that limit, eventually compromise, and perhaps even undermine their rationality. At the most general level, the irrationality of rationality is simply a label for many of the negative aspects and effects of McDonaldization. More specifically, this irrationality can be seen as the opposite of rationality and its several dimensions. That is, McDonaldization ...

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