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Writing to be Read
Writing to be read

Why, as Herbert Gans (1997a) has recently demonstrated, do books written by American sociologists sell so poorly, especially to a larger American audience? Why do sociologists have such a meager audience for their work in other disciplines? Why, on the rare occasions when their books do receive general notice, do they review so poorly?

Some Contributing Characteristics of Sociology in the United States

The nature of sociology as it is currently defined in the United States (and, as we will see, it is defined differently in other societies) militates against publishing works of great interest outside of sociology.1 To begin with, the specialization that increasingly characterizes the field makes it less likely that a sociologist will be able to present ...

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