Previous Chapter Chapter 9: The New Means of Consumption and the Situationist Perspective Next Chapter
Chapter 9: The New Means of Consumption and the Situationist Perspective
Nothing is surprising anymore, there's the rub! (Raoul Vaneigem, The Revolution of Everyday Life)
One non-revolutionary weekend is infinitely more bloody than a month of permanent revolution. (Situationist graffito)
The new means of consumption are best understood as part of a broader change in capitalism that has rippled across the social world. This change is characterized by both a shift in focus from production to consumption and the rise of the postmodern phenomena that are characteristic of late capitalism, such as simulation and ephemerality. Though Marx's writings contain important conceptual tools for understanding the exploitative nature of consumption – especially the idea of commodity fetishism – there is a sense ...