In Chapter 5 we concerned ourselves with America, and with society in general. Now, in this final chapter, we turn to creative artists and consider their role in mass communication and the mass media. The artist is the last of the five focal points—but not the least important, by any means. I point out in this chapter that some kinds of creative artists, such as novelists, create their own texts, whereas others, such as television scriptwriters, generally work in teams. Some art forms, such as film, are extremely collaborative. All creative artists have to be mindful of the powers and limitations of the media they work in and of the tastes and interests of their potential audiences. This leads to discussion of ...