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Chapter 1: Making Sense of Mass Communication Next Chapter

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Berger, A. A. (1995). Making sense of mass communication. In Essentials of mass communication theory (pp. 1-26). Thousand Oaks, CA: SAGE Publications, Inc. doi: 10.4135/9781483345420.n1

Berger, Arthur A. "Making Sense of Mass Communication." In Essentials of Mass Communication Theory, 1-26. Thousand Oaks, CA: SAGE Publications, Inc., 1995. doi: 10.4135/9781483345420.n1.

Berger, A A 1995, 'Making sense of mass communication', in Essentials of mass communication theory, SAGE Publications, Inc., Thousand Oaks, CA, pp. 1-26, viewed 12 December 2019, doi: 10.4135/9781483345420.n1.

Berger, Arthur A. "Making Sense of Mass Communication." Essentials of Mass Communication Theory. Thousand Oaks: SAGE Publications, Inc., 1995. 1-26. SAGE Knowledge. Web. 12 Dec. 2019, doi: 10.4135/9781483345420.n1.

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Making Sense of Mass Communication
Making sense of mass communication

This introductory chapter begins with a number of scenarios describing possible readers of this book and their involvement with various aspects of the mass media and mass communication. I suggest that there are five focal points—basic areas of concern—that we might consider in dealing with the mass media: artworks or texts (which are the content of the media), artists (who create works carried by the media), audiences (who read, listen to, and see mass-mediated works), America or society (where the audiences are found), and a medium (which not only carries texts but affects them). It is possible, I point out, to deal with these focal points or areas singly or in various combinations. I then define ...

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