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Chapter 11: Repertory Grid Technique
Repertory grid technique is a powerful tool that can be used in many research situations to help respondents articulate their views on complex topics without interviewer bias. George Kelly developed the technique for use in psychology however, because it is so adaptable, it has been used in many different contexts. The technique is a highly structured form of interviewing which leads to a matrix of quantitative data – the repertory grid.
This chapter covers the design and administration of a repertory grid interview. It begins with a description of the technique in action, discusses Kelly's theory of personal constructs and gives a detailed description of grid design, analysis and limitations. The chapter concludes with detailed examples from management research.