• Summary
  • Contents
  • Subject index

In this engaging and practical book, authors Lisa K. Gundry and Jill R. Kickul uniquely approach entrepreneurship across the life cycle of business growth—offering entrepreneurial strategies for the emerging venture, for the growing venture, and for sustaining growth in the established venture. Written from the point of view of the founder or the entrepreneurial team, the book offers powerful and practical tools to increase a venture’s potential for success and growth.

Strategies for Opportunity Identification: The Creative Process
Strategies for opportunity identification: The creative process

Some people only see what is. They never see what can be.

—Albert Einstein

I never think about why something hasn't been done already. I think about why nobody has done it right yet.1

—Marcia Kilgore, founder of Bliss Spa, New York and London
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