• Summary
  • Contents
  • Subject index

In this engaging and practical book, authors Lisa K. Gundry and Jill R. Kickul uniquely approach entrepreneurship across the life cycle of business growth—offering entrepreneurial strategies for the emerging venture, for the growing venture, and for sustaining growth in the established venture. Written from the point of view of the founder or the entrepreneurial team, the book offers powerful and practical tools to increase a venture’s potential for success and growth.

Entrepreneurship and Strategy: A Framework for New Venture Development
Entrepreneurship and strategy: A framework for new venture development

A lot of people have ideas, but there are few who decide to do something about them now. Not tomorrow. Not next week. But today. The true entrepreneur is a doer, not a dreamer.

—Nolan Bushnell, founder of Atari and Chuck E. Cheese's
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