• Summary
  • Contents
  • Subject index

Offering insights from a Who's Who of scholars in interpersonal communication

“A highly beneficial contribution to the field with chapters that are clear and concise and illuminate the interesting and important aspects of interpersonal communication. With each chapter students are informed about the components of the theory and are also provided with examples that they can relate to, which really brings these theories to life.”

—René Dailey, University of Texas at Austin

“I love this book for its insight, organization, and inclusiveness. I like that the authors use specific examples and then apply their theory to the examples for illustration—this is how students begin to learn how to use and understand theories. What an accessible, thorough, and user-friendly book.”

—Maureen P. Keeley, Texas State University-San Marcos

Engaging Theories in Interpersonal ...

Planning Theory of Communication: Goal Attainment Through Communicative Action
Planning theory of communication: Goal attainment through communicative action
Charles R.Berger

Many communication theorists agree that communication is a tool for achieving goals: it is purposive. Even when people talk for the sake of talking, they are probably using communication to achieve a goal. In this case the goal might be to relieve boredom. People use both words and actions to accomplish such goals as persuading, entertaining, and informing others. The Planning Theory of communication seeks to explain how individuals arrive at an understanding of each other's goal-directed actions and discourse, and how individuals produce actions and discourse that enable them to attain their everyday goals.

Purpose and Meta-Theoretical Assumptions

Planning Theory is a social-cognitive theory that identifies and describes ...

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