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Communication Accommodation Theory: “When in Rome …” or Not!
Communication accommodation theory: “When in Rome …” or not!

People can vary their communicative styles and strategies in ways that reflect their differing personalities and temperaments, roles and relationships, and social identities. The verbal and nonverbal outcomes selected have significant social meanings: some, such as British Standard English, are lauded, and others, such as so-called “gayspeak,” are often stigmatized. Indeed, the same communicative act will be appreciated by some, yet abhorred by others—as with the case of a baseball cap worn backwards. Such differences in interpersonal communicative styles are abundant, varying by ethnicity, occupational status, gender, age, and so on.

Purpose and Paradigmatic Assumptions

As an arguably paradigm case of such interpersonal tensions in language choice, recent attention has ...

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