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Rationalization, Enchantment, and Disenchantment
Rationalization, enchantment, and disenchantment

This chapter expands on the Weberian and neo-Weberian theories outlined in the preceding chapter and applies ideas derived from them to the cathedrals of consumption. The discussion is divided into three sections. First, I will examine the several dimensions of the rationalization of the new means of consumption. Second, I will link rationalization to the disenchantment of these settings. Third, I will deal with the degree to which rationalized systems can, themselves, be enchanting. Overarching all of this is the ...

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