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Marketing and the Meaning of Things
Marketing and the meaning of things

What exactly does a teenager get when she lights up a cigarette? Physically, she sets fire to dried vegetable matter (combined with some other ingredients) wrapped in a paper tube and inhales the smoke through her mouth. The process continues until the fuel is completely burned. She might just as well stick her head in a lit fireplace and breathe in. And in the long run, if the teenager continues to smoke, she will substantially increase her risk of a whole list of physical maladies, starting with lung cancer. Physically speaking, cigarettes seem much more a “bad” than a good.

So why do teenagers and so many others continue to consume cigarettes? What benefits do ...

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