Previous Chapter Chapter 2: Marketing and the Meaning of Things Next Chapter

  • Citations
  • Add to My List
  • Text Size

Marketing and the Meaning of Things
Marketing and the meaning of things

Choosing a new computer can be a momentous decision for a young adult. There are many options, of course, and a personal computer is a technologically sophisticated, relatively expensive commodity. Purchasers face a bewildering array of features to decide about, including cache speeds, RAM sizes, processor types, and graphics acceleration. For many young buyers, however, it really comes down to two major options: Mac or PC. The fact that most buyers lack technical expertise doesn't really matter, because this mostly isn't a technical decision. To own a computer is to make a personal statement, and the options matter because of what they mean.

It may seem strange to claim that a computer has meaning, but ...

Looks like you do not have access to this content.

Login

Don’t know how to login?

Click here for free trial login.

Back to Top

Copy and paste the following HTML into your website