Chapter 1: The Embeddedness of Markets Next Chapter

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The Embeddedness of Markets
The embeddedness of markets

In a chapter titled “Closing the Deal (Getting Him to the Altar),” a book for husband-hunting single women observes that “getting the man you want to propose and then to turn that proposal into an actual wedding date [is] a feat some women say can be tougher than any corporate transaction” (Fein and Schneider 1997:99). The idea that there are “markets” in seemingly noneconomic areas, such as love and marriage, has become quite widespread in recent years, and not just in popular advice books. To optimize their marketability and increase their success rates, single men and women can set up online profiles to advertise the qualities that make them ideal candidates for marriage. These individuals can then essentially ...

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