Summary
Contents
Subject index
Taking the fear out of writing your business project, this book helps you understand and carry out each step of the research process. With detailed, friendly and engaging support it takes you from the very beginning to the very end.
The Basic Idea
The Basic Idea
Chapter Objectives
By completing the work in this chapter, you should be able to:
- explain what a research project really is
- understand the principle of identifying a central research question
- identify the differences between research ‘process’ and project ‘content’
- appreciate the two basic research perspectives
- assess which research perspective is the more natural one for you to follow.
Introduction
In this chapter we begin by exploring how and why the project is structured the way it is. In doing this, the logic underlying the structure will begin to emerge, and you should start to appreciate not only how the various parts of your Project will fit together, but also why the correct design is needed to get this to happen.
Next we will explore what makes your Project ...
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