Summary
Contents
Subject index
There are many texts available on International Business, but only a few provide a comprehensive coverage of emerging markets, which now play a major role in global business and therefore require deeper study and analysis.
This accessible and engaging text focuses solely on these markets and provides extensive coverage. BRICs and other major emerging markets are examined in-depth. Prominent topics regarding emerging markets such as effects of globalization, rise of disposable income, urbanization, economic reforms, new opportunities as well as characteristics of multinationals and domestic firms within such markets are discussed. Real life examples, detailed data and graphs provide a comprehensive framework for a thorough understanding.
This fully revised and updated edition reflects the current issues, changes, challenges and opportunities facing businesses in emerging markets, including entry and negotiation processes, as well as risks and strategies.
The text is accompanied by a companion website which includes full text articles for each chapter, answers to end of chapter questions, and detailed chapter slides for tutors.
This text is essential reading for advanced undergraduate and postgraduate students studying international business and emerging markets as well as practitioners who want to increase their understanding of such markets.
Developing and Managing Relationships in Emerging Markets
Developing and Managing Relationships in Emerging Markets
Western managers are already aware of the importance of establishing, developing, and nurturing productive business relationships. But when applying these aspects to doing business in emerging markets, managers may not realize to what extent cultural differences will affect their ability to manage relationships. Managers must also be aware that their counterparts are engaged in other business relationships as well and that business in those connected relationships may have an impact on their own business relationships (Ghauri, 1999). Not all business relationships are of equal importance or create the same impact on the focal relationship between a customer and a supplier. Exhibit 6.1 describes a few key business relationships that may have more ...
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