Summary
Contents
Subject index
There are many texts available on International Business, but only a few provide a comprehensive coverage of emerging markets, which now play a major role in global business and therefore require deeper study and analysis.
This accessible and engaging text focuses solely on these markets and provides extensive coverage. BRICs and other major emerging markets are examined in-depth. Prominent topics regarding emerging markets such as effects of globalization, rise of disposable income, urbanization, economic reforms, new opportunities as well as characteristics of multinationals and domestic firms within such markets are discussed. Real life examples, detailed data and graphs provide a comprehensive framework for a thorough understanding.
This fully revised and updated edition reflects the current issues, changes, challenges and opportunities facing businesses in emerging markets, including entry and negotiation processes, as well as risks and strategies.
The text is accompanied by a companion website which includes full text articles for each chapter, answers to end of chapter questions, and detailed chapter slides for tutors.
This text is essential reading for advanced undergraduate and postgraduate students studying international business and emerging markets as well as practitioners who want to increase their understanding of such markets.
Export Marketing and Sourcing in Emerging Economies
Export Marketing and Sourcing in Emerging Economies
The emerging markets share remarkable features in terms of economic potential; they have large markets, young labor forces in abundance, and are thus attractive for both selling and sourcing. Moreover, most emerging markets have major political influence in their regions and are regional economic drivers. Whether seeking to do business in developed countries or in emerging economies, the first market research initiative a firm has to undertake is identifying a few countries that are the most attractive for doing business in. This can be done by looking at various characteristics of the potential market. Information is the key component in developing a strategy to do business in emerging markets. Market research is ...
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