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Chapter 2: Attracting Students to Distance Learning
In this chapter, we provide some suggestions for attracting students to a distance education program, an obviously important concern if the endeavor is to be financially feasible. Thus, considerable thought needs to go into the institution's strategies for recruiting students to its distance programs (and to supporting them once they are enrolled—a topic discussed more fully in Chapter 7).
The strategies for attracting distance students need to be designed in relation to each of the other aspects of the program and should follow from them. A sound assessment of the need and demand for distance education will help identify the specific population(s) to be targeted by the program. The characteristics of the target population will, in turn, ...