The US airline industry has been taken as an in-depth case study. This thought-provoking book chronicles the evolution of the airline industry and explains what lies ahead for airlines across the globe. The authors present compelling evidence on how the paradigm shift that is taking place in the airline industry is linked to the big-bang approach to deregulation.
There are lessons to be learned from the US as Europe and Asia undergo the (airline) deregulation experience from a public policy as well as a corporate perspective. Deregulation and Competition: Lessons from the Airline Industry also addresses the crucial question of what will happen to the airlines that are in turmoil. In addition to the comprehensive analysis of the airline industry's evolution, the authors draw from extant ...
Chapter Nine: JetBlue Airways: The First Luxury Discount Airline
JetBlue Airways: The First Luxury Discount Airline
It is hard to believe that a luxury discount airline exists in the industry that consumers continually rate as one of the most loathed businesses in America. But JetBlue's founder and CEO David Neeleman has created a first-class discount airline with all-leather seats, individual seat-back monitors with satellite televisions, XM digital radio, spacious leg room, and large overhead storage bins. Its new fleet of airplanes is flown by flight crews who genuinely enjoy serving their customers. The airline also has one of the best on-time performance records and has received the highest customer satisfaction rating. All of these frills come with a standard JetBlue seat at half the price that legacy airlines ...