The US airline industry has been taken as an in-depth case study. This thought-provoking book chronicles the evolution of the airline industry and explains what lies ahead for airlines across the globe. The authors present compelling evidence on how the paradigm shift that is taking place in the airline industry is linked to the big-bang approach to deregulation.
There are lessons to be learned from the US as Europe and Asia undergo the (airline) deregulation experience from a public policy as well as a corporate perspective. Deregulation and Competition: Lessons from the Airline Industry also addresses the crucial question of what will happen to the airlines that are in turmoil. In addition to the comprehensive analysis of the airline industry's evolution, the authors draw from extant ...
Chapter Eight: AirTran Airways: Overcoming Tragedy to Become an Industry Leader
AirTran Airways: Overcoming Tragedy to Become an Industry Leader
ValuJet Airlines: Predecessor to AirTran Airways
Florida's tourism industry attracted tens of thousands of travelers a year in the early 1990s. Most of the tourists flying from Atlanta to Florida had little choice but to fly Delta Air Lines, although its fares had sharply increased in recent years. As Delta's fares climbed, tourists began looking for other means of traveling to their Florida retreats, and some opted either to drive or fly small charter airlines. The under-served price-sensitive segment of the market provided an opportunity for a small discount airline to come in.
Four industry veterans founded ValuJet in 1993: Robert Priddy, Lewis H. Jordan, Tim Flynn, and Maurice Gallagher. ...