The US airline industry has been taken as an in-depth case study. This thought-provoking book chronicles the evolution of the airline industry and explains what lies ahead for airlines across the globe. The authors present compelling evidence on how the paradigm shift that is taking place in the airline industry is linked to the big-bang approach to deregulation.
There are lessons to be learned from the US as Europe and Asia undergo the (airline) deregulation experience from a public policy as well as a corporate perspective. Deregulation and Competition: Lessons from the Airline Industry also addresses the crucial question of what will happen to the airlines that are in turmoil. In addition to the comprehensive analysis of the airline industry's evolution, the authors draw from extant ...
Chapter Six: Southwest Airlines: Deregulation's Biggest Success Story
Southwest Airlines: Deregulation's Biggest Success Story
Southwest is the most successful discount airline, consistently profitable for 32 years, and new discount airlines have been modeled after it. From its humble beginnings flying a few airplanes serving three cities in Texas, SW now competes with the major full-service airlines in most states across the country. It also flies more passengers than any other airline. SW's discount operation was copied from Pacific Southwest Airlines (PSA) in California, which no longer exists. The die-hard spirit and perseverance of everyone involved with running and managing SW is what made this airline extremely successful.
It all began as what appeared to be a hare-brained scheme by Rollin King, a Texas entrepreneur who operated a small commuter ...