The US airline industry has been taken as an in-depth case study. This thought-provoking book chronicles the evolution of the airline industry and explains what lies ahead for airlines across the globe. The authors present compelling evidence on how the paradigm shift that is taking place in the airline industry is linked to the big-bang approach to deregulation.
There are lessons to be learned from the US as Europe and Asia undergo the (airline) deregulation experience from a public policy as well as a corporate perspective. Deregulation and Competition: Lessons from the Airline Industry also addresses the crucial question of what will happen to the airlines that are in turmoil. In addition to the comprehensive analysis of the airline industry's evolution, the authors draw from extant ...
Chapter Eleven: Big Response to First Discount Airlines in Asia
Big Response to First Discount Airlines in Asia
Low-fare airlines have operated in Asia only since the beginning of the 21st century. The first discount airline in Asia was Air Asia, based in Malaysia. It began offering deeply discounted fares in early 2002. Word rapidly spread about Air Asia's strong demand and so Air Deccan was formed in India, with operations beginning in August 2003. It became clear that there was large demand from the general public for low-cost basic airline service. Both Air Asia and Air Deccan adopted several of the techniques used by SW in the United States and Ryanair in Europe.
Air Asia and its Subsidiaries
Malaysia, in Southeast Asia, is a country of 23 million people, ...