The US airline industry has been taken as an in-depth case study. This thought-provoking book chronicles the evolution of the airline industry and explains what lies ahead for airlines across the globe. The authors present compelling evidence on how the paradigm shift that is taking place in the airline industry is linked to the big-bang approach to deregulation.
There are lessons to be learned from the US as Europe and Asia undergo the (airline) deregulation experience from a public policy as well as a corporate perspective. Deregulation and Competition: Lessons from the Airline Industry also addresses the crucial question of what will happen to the airlines that are in turmoil. In addition to the comprehensive analysis of the airline industry's evolution, the authors draw from extant ...
Chapter Ten: Ryanair Leads the Growth of Discounters in Europe
Ryanair Leads the Growth of Discounters in Europe
If Ryanair's management were to say just one thing about the future of the airline industry, it would be that the no-frills Irish airline would one day be the world's largest. Chief Executive Michael O'Leary has already formulated an advertising campaign for that day featuring a passenger proudly stating: “I'm flying Ryanair—the world's favorite airline.”482 The company website already boasts that it will be the largest European airline within a few years. By the end of 2010, O'Leary expects that it will carry 50 million passengers a year.483
One of Ryanair's founders was Tony Ryan, an Irishman whose family has a rich history in aviation. Ryan founded Guinness Peat Aviation ...