There appear to be two conflicting discourses in operation currently in respect of world affairs and global politics. On the one hand, western media conceptualize events by reference to international law and international human rights on the assumption that these conceptualizations have universal validity and with a view, through their mediation, to securing global acquiescence in a world view developed historically within the particular context of Europe. For most national politicians who aspire to be influential internationally in summits and state visits it has become a sine qua non to speak in conformity with this discourse, which contributes to the constitution of an epistemic community of diplomats and media reporters. On the other hand, there is an enormous interest in cultural difference. What once were the dry-as-dust subjects of archaeology and anthropology are enjoying a ...