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Volume 3 of the Cultures & Globalization series, Creativity and Innovations, explores the interactions between globalization and the forms of cultural expression that are their basic resource. Bringing together over 25 high-profile authors from around the world, this volume addresses such questions as: What impacts does globalization have on cultural creativity and innovation? How is the evolving world ‘map’ of creativity related to the drivers and patterns of globalization? What are the relationships between creative acts, clusters, genres or institutions and cultural diversity?

The Turn of the Native: Vernacular Creativity in the Caribbean
The turn of the native: Vernacular creativity in the caribbean
AnniePaul

This chapter explores how, using the medium of music, ‘low-budget’ people persistently neglected by both state and society, have creatively married oral traditions with the most advanced technological innovation, to create a highly mobile, popular, hybrid musical product that is competitive internationally with similar products from the most advanced societies in the world. Utilizing the transistor set, the recording studio and the gigantic sound system, Jamaican music, originating from the patois-speaking ‘black’ subaltern classes, has disseminated itself to a multitude of audiences – spanning local, national, regional, diasporic and transnational territories with an ebullience and success unmatched by the formal, official, ‘standard’ English-speaking circuits of culture ...

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