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Annie Paul

In: Cultural Expression, Creativity and Innovation

Chapter 11: The Turn of the Native: Vernacular Creativity in the Caribbean

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The Turn of the Native: Vernacular Creativity in the Caribbean
The turn of the native: Vernacular creativity in the caribbean
AnniePaul

This chapter explores how, using the medium of music, ‘low-budget’ people persistently neglected by both state and society, have creatively married oral traditions with the most advanced technological innovation, to create a highly mobile, popular, hybrid musical product that is competitive internationally with similar products from the most advanced societies in the world. Utilizing the transistor set, the recording studio and the gigantic sound system, Jamaican music, originating from the patois-speaking ‘black’ subaltern classes, has disseminated itself to a multitude of audiences – spanning local, national, regional, diasporic and transnational territories with an ebullience and success unmatched by the formal, official, ‘standard’ English-speaking circuits of culture ...

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