Summary
Contents
Subject index
Crisis Communication and Crisis Management: An Ethical Approach is the only text on the market to provide students with the integration of ethical inquiry into the fundamentals of crisis communication.. Authors Burton St. John III and Yvette E. Pearson combine comprehensive coverage of the key skills, concepts, and theories of crisis communication with an extensive collection of contemporary case studies, giving students a strong understanding of the essential role that communicators play in moments of crisis. Students are encouraged to build upon their communication and ethical decision making skills using a variety of stakeholder inventories, hypothetical scenarios, discussion questions, and professional profiles. Students will also gain exposure to a mixture of discrete and ongoing crises, preparing them to manage both one-time crises and continuing crises.
Health Communication
Health Communication
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Case 4.1 Chimerix, Compassionate Use, and Social Media
Ethics Up Front
This case is both an example of a crisis within a crisis and a demonstration of the fact that stakeholders external to an organization, not the organization itself, sometimes determine whether an organization is in crisis. Specifically, Chimerix found itself in the position of deciding whether to provide a child with a potentially lifesaving experimental drug that was in limited supply. One challenge with limited resources—including drugs, replacement organs, and other health care resources—is ensuring equitable distribution. As this case study shows, a complicating factor, and one that contributed significantly to the creation of a crisis for the company, was the presence of social media commentary on Chimerix’s initial decision to ...
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