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Globalization and Modern Consumer Culture
Globalization and modern consumer culture

Significant increases in the material standards of living of a substantial proportion of the world's population occurred in the course of the second half of the twentieth century. The perennial gale of ‘creative destruction’ Schumpeter (1975[1942]: 82) identified as a necessary feature of capitalist economic life continually brought into being new consumers, goods, methods of production, technologies, and forms of organization. The number of products and services produced and consumed around the world has continued to grow as more of the world's population has aspired to the materially acquisitive lifestyles that predominate in ‘overdeveloped’ and ‘over-consuming’ countries (Renner, 2004). Over the period in question worldwide consumer expenditure increased by a factor of six to US$24 trillion, ...

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