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Robert Rattle

In: Consumer Culture, Modernity and Identity

Chapter 5: Imagining Identity in the Age of Internet and Communication Technologies

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Imagining Identity in the Age of Internet and Communication Technologies
Imagining identity in the age of internet and communication technologies
RobertRattle
Introduction

Consumer culture has emerged as a defining feature through the twentieth and into the twenty-first century. The rapid diffusion of communication technologies has enabled consumer culture to influence a diversity of people, places and practices with rich opportunities and themes to define and construct identity. At the same time, Internet and communication technologies offer a wealth of different opportunities to express identity, and many of the inherent features of Internet and communication technologies make them contrary to many of the underlying values and trajectories consumer culture has manifest. This has established a dynamic state in which ‘consumer’ culture is transforming towards more fluid and virtual expressions ...

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