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Sanjay Srivastava

In: Consumer Culture, Modernity and Identity

Chapter 2: Shop Talk: Shopping Malls and Their Publics

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Shop Talk: Shopping Malls and Their Publics
Shop talk: Shopping malls and their publics
SanjaySrivastava

To say that the Indian consumers [sic] are evolving everyday would be an overstatement, but that they need to be understood as much, is not!

‘Best Food Forward’, Editor's Note, Progressive Grocer, Vol. 4, No. 1, 2010
Introduction: Goodbuy to All That

This chapter presents an ethnography of new consumerism, through locating it within the wide range of social and cultural changes that have begun to transform public and private lives in India in the wake of the policies of economic ‘liberalization’ undertaken by the Indian state since the early 1990s (Dutta, 2004; Fernandes, 2006; Guha, 2009; Kamat, 2004; Sengupta, 2008). The chapter explores the meanings attached to the practices of consumption—and ideas regarding the ...

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