Previous Chapter Chapter 13: Consumer Culture and Turkish Poor Youth's Identity: Issues of Vulnerability and Exclusion

Melike Aktaş Yamanoğlu

In: Consumer Culture, Modernity and Identity

Chapter 13: Consumer Culture and Turkish Poor Youth's Identity: Issues of Vulnerability and Exclusion

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Consumer Culture and Turkish Poor Youth's Identity: Issues of Vulnerability and Exclusion
Consumer culture and Turkish poor youth's identity: Issues of vulnerability and exclusion
Melike AktaşYamanoğlu
Introduction

Although consumption has always been an important part of the social life, in a consumer society it acquires unprecedented importance for which reason, among others, it has largely been of interest to sociologists. In a general sense, consumer society is understood as one in which a consumption-centred lifestyle is promoted, encouraged and rigorously reinforced. One of the prominent roles of individuals in society is that of a consumer. The performance of ‘consumer role’ becomes a criterion of assessing success and a principle that regulates the distinction between inclusion in or exclusion from consumer society (Bauman, 2007: 53). While many studies have ...

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