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Roberta Sassatelli

In: Consumer Culture, Modernity and Identity

Chapter 11: Politics of Consumption, Politics of Justice: The Political Investment of the Consumer

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Politics of Consumption, Politics of Justice: The Political Investment of the Consumer
Politics of consumption, politics of justice: The political investment of the consumer
RobertaSassatelli
Introduction

With the advent of modernity, consumption has been insistently portrayed as a private act, untouched by power. Aligned with the market, commerce, the family has been pushed into the private sphere; it has been opposed to the public and political spheres of the state, citizenship and rights. However, it is becoming increasingly evident that both the ways in which consumption is represented and the ways in which it is organized are deeply intertwined with power relationships. Power relations inherent in consumer patterns and cultures are of different sorts, but recently it is mainly a politics of effects (on the environment) and (global) ...

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