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Lifestyle and Consumer Culture
Lifestyle and consumer culture

The term ‘lifestyle’ is currently in vogue. While the term has a more restricted sociological meaning in reference to the distinctive style of life of specific status groups (Weber, 1968; Sobel, 1982; Rojek, 1985), within contemporary consumer culture it connotes individuality, self-expression, and a stylistic self-consciousness. One's body, clothes, speech, leisure pastimes, eating and drinking preferences, home, car, choice of holidays, etc. are to be regarded as indicators of the individuality of taste and sense of style of the owner/consumer. In contrast to the designation of the 1950s as an era of grey conformism, a time of mass consumption, changes in production techniques, market segmentation and consumer demand for a wider range of products, are often regarded as ...

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