This chapter identifies three main perspectives on consumer culture. First is the view that consumer culture is premised upon the expansion of capitalist commodity production which has given rise to a vast accumulation of material culture in the form of consumer goods and sites for purchase and consumption. This has resulted in the growing salience of leisure and consumption activities in contemporary Western societies which, although greeted as leading to greater egalitarianism and individual freedom by some, is regarded by others as increasing the capacity for ideological manipulation and ‘seductive’ containment of the population from some alternative set of ‘better’ social relations. Second, there is the more strictly sociological view, that the satisfaction derived from goods relates to ...
Theories of Consumer Culture
Theories of consumer culture