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James W. Dearing & Gary Meyer

In: Communication of Innovations: A Journey with Ev Rogers

Chapter 2: Revisiting Diffusion Theory

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Revisiting Diffusion Theory
Revisiting diffusion theory
James W.DearingandGaryMeyer

In productive and successful academic mentor-mentee relationships, the professor is supposed to guide and assist the developing graduate student. Occasionally, the effect is reversed, especially in the case of a new assistant professor being paired with a very bright and experienced graduate student. This situation described my relationship with Gary Meyer at Michigan State University. Gary played key project management roles on several projects with me, and became, through multiple field research trips and advisory visits, a student of Ev's in his own right.


In the preface of the fourth edition of Diffusion of Innovations, published in 1995, Ev named a handful of young “hot shot” diffusion scholars who greatly influenced his thinking and writing on the topic. Foremost ...

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