• Summary
  • Contents
  • Subject index

This volume underlines that development communication: - Is, first and foremost, about people and the process needed to facilitate their sharing of knowledge and perceptions in order to effect positive developmental change.- Is based on dialogue, which is necessary to promote stakeholders' participation. Such participation is needed in order to understand stakeholder perceptions, perspectives, values, attitudes and practices so they can be incorporated into the design and implementation of development initiatives.- Follows the two-way, horizontal model and not the traditional one-way, vertical model of Sender-Message-Channel-Receiver and increasingly makes use of emerging many to many forms of communication made possible through new technologies. - Gives voice to those most affected by the development issue(s) at stake, allowing them to participate directly in defining and implementing solutions ...

Fighting AIDS with Edutainment: Building on the Soul City Experience in South Africa
Fighting AIDS with edutainment: Building on the Soul City experience in South Africa
ThomasTufte
Introduction

How do you communicate about HIV/AIDS on a large scale? How do you make people not just knowledgeable about HIV/AIDS but really make them change ...

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