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Andrew Azukaego Moemeka

In: Communication Ethics and Universal Values

Chapter 9: Communalistic Societies: Community and Self-Respect as African Values

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Communalistic Societies: Community and Self-Respect as African Values
Communalistic societies: Community and self-respect as African values
Andrew AzukaegoMoemeka

In an age and society which decry increasing noise pollution, hype, deceptive advertising infotainment, oversexed and violent media messages, slick and superficial conversation, and hollow communication in general, can we learn about communication ethics from earlier quieter, possibly wiser ancestors.

—Cooper (1994, p. 328)

In the modern industrialized world, ethics is seen as a “cloud” of what ought to be done. Systems of moral principles hang up in the sky for everyone to observe but not necessarily for drawing long-lasting positive inspiration. In the individualistic environment of modern societies, actually adhering to the standards boldly written in the clouds has become a mark of weakness or of living outside the realm ...

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